Getting the word out to the right people at the right time is the key to targeted marketing that converts. As of 2022, over 6.65 billion people had smartphones, and over 41% of customers preferred receiving brand update texts over emails. SMS broadcasting is a powerful tool for reaching customers at the right place and time. Automation makes delivering these targeted messages easy.
What Is SMS Broadcasting?
In its simplest terms, SMS broadcasting is a way of sending a single text to many recipients. This differs from a group text because each recipient only sees a single message and thread. Sometimes, they are referred to as “bulk texts” or “mass texts” and work much in the same way as mass marketing, only using a smartphone.
What Can SMS Broadcasting Do?
SMS broadcasting can be used in many of the same ways as other forms of message delivery, such as social media, emails, or mass media broadcasting. The difference is that messages can be personalized to provide value to the recipient and help them form a connection with your brand. This can strengthen brand trust and allow you to deliver information that is relevant to their needs.
Some examples of how SMS software can be used are:
- Initial contact
- Follow-up contact
- Advertise sales and promotions
- Provide product information
- Sending timely reminders
SMS broadcasting is a powerful addition to your marketing toolbox.
Challenges to SMS Broadcasting
SMS messages can be sent using Android or iPhone, but there is a caveat. A personal smartphone is limited to group texts with up to 100 contacts. SMS broadcasting software allows you to expand your reach to a much larger audience. The difference between a group chat and SMS broadcasting is the number of people you can reach with a single message.
Broadcasting services allow you to blast tests to larger audiences using high-volume mass text messaging. These messaging services are CTIA compliant and will not be as likely to be marked as spam before reaching your customers. The software enables application-to-person (A2P) text messaging compliant with 10-digit Long Code (10DLC) standards. These are relatively new standards, and messaging services must register and pay fees to send mass texts.
Before the new standards, carriers placed caps on how many text messages you could deliver per second through their systems. It was usually limited to 1 message per second (MPS). This is not practical if you have a contact list of 10,000 contacts. Some carriers are now raising the caps on sending mass texts. In addition, some carriers are now requiring registration before you begin a text campaign.
SMS Software Makes It Easy
As you can see, the current state of regulation and carrier limitations make it difficult for an individual to carry out a successful SMS broadcasting campaign. Fortunately, there are solutions. Companies that specialize in SMS broadcasting have the right software to do the job efficiently. They have jumped through the regulatory and registration for you so you can focus on developing an effective campaign.
As of October 1, 2021, if you send messaging traffic without registering a campaign with the carrier, you could be subject to filtering, increased message fees, and even traffic suspension altogether. The good news is that a compliant SMS broadcasting company can make sure this does not happen. You can receive many more benefits, too.
With the right SMS broadcasting API, you can also manage MMS and group chats, short-code texting services, SMS appointment reminders, and long-code texting services. Packages are available that allow you to incorporate mobile keywords, opt-out handling, scheduled texts, and set up an autoresponder. Many also have templates that make designing your text message easier.
SMS broadcasting is a powerful way to send personalized advertising to your target market. When searching for a software company to handle your text broadcasting needs, it is important to search for one that can support a variety of formats. Esendex is a top broadcasting API supporting voice broadcast, phone verification, two-factor authentication, and other important features. Contact its experts when you are ready to see what an SMS service can do for your brand.
