Considering Instagram as a medium to run your business can be the best choice for a marketer. With over 2.35 billion monthly active users, Instagram has become a sustaining place for many brands. With the use of Instagram, various content formats like IGTV, live sessions, stories and various types of posts, many businesses have created their unique brand image in the audience’s minds worldwide. To be precise, Instagram’s various content formats have helped many businesses to create capitative yet compelling posts and gained high engagement. By following proper content and marketing strategy, many of the well-known brands with different niches like fashion, beauty, fitness, travel, and many more have skyrocketed their engagement and become trending. In this article, we will give you an insight into the top 9 brands that have created their unique presence and become trending.
Top 9 brands on Instagram that are trending right now
Many brands use Instagram to create a high level of engagement. Following the right marketing tactics and using excellent growth service tools to buy likes for instagram has played an important role in growing many brands massively. Here are the top 9 brands that are trending you should know.
1. Shopify
Shopify is an e-commerce brand with over 1.1 million followers that allows you to resume an online store, manage, and market it. It is one of the biggest customizable platforms offering 6000 apps, with 1.7 million customers onboard. They create compelling content, including their buyers’ stories and posts. Here they create Q&A and share the testimonial on how they motivate life hacks. They understand audience needs and try to appeal to them with their creative content. Shopify creates well-designed posts and video content by using engaging hashtags and captions.2.
2. Brit + Co
Brit + Co is a digital media house with 366K followers and has gained exponential growth. Their captivating, catchy content has gained high numbers of followers. They produced colorful and trendy feeds that appeals to their audience. By consistently posting, and using aesthetic design content and text images such as quotes, they generate a high level of engagement.
3. Huge
The Huge is a digital marketing agency based in Newyork and ranks 3rd on this list. This brand page has 114K Instagram followers, where they create catch content on creating a content design and building its strategy. They daily post-high-quality visual content, graphic design inspiration, and funny pics. Huge has become one of the trending brands worldwide.
4. Mother London
Mother London creates content with a unique approach and has joined the other brands in the race to be one of those trending brands. It has over 81k followers and is an independent creative agency network where they display its various creative projects. They post various designs with unique creative perspectives and try to engage a broader audience with the same interest as their feed. Even though Mother London is one of the smallest brands, it has created its unique presence in many audience eyes. On Instagram, they post highly original content, including text images and inspirational quotes, and also showcase photos of their meeting with their client. They try to have high-quality conversations with their audience by asking them for feedback.
5. Etsy
With over 3M followers, Esty has made it 5th on this list. This brand works with many independent professional designers who create handmade and vintage items. It is one of the unique brands that aim towards marketing and content strategy to evoke authenticity among users. This brand uses color psychology and combines visual and text content for every post to build a unique brand character and buyers’ persona to communicate with its audience accordingly.
6. West Elm
West Elm is a furniture brand with 2.6M followers. It provides you with modern furniture & decor that appeals to many customers. They provide the audience with high-quality and bring posts of every piece of furniture and decor that will enchant many buyers. With this high image quality and story features to create how-to videos, swipe-up links, and vertical video posting, West Elm has used a great marketing strategy to run its brand this effectively. They bring in various followers from around the world, ask them for UGC, and share it with tags and descriptions.
7. IKEA
IKEA is a Swedish furniture company that showcases the audience with their products, guides users on how to assemble them, and invites followers to shop from IKEA’s photos. It lets its audience know where they can buy the product they saw on the post. It has 2.5 million followers who buy the products from the post they have liked. They have used her corresponding social media tools, redirecting the audience to the website of the product they liked. IKEA has used a unique strategy where they have provided the link to their landing page, which includes all the Instagram photos and have linked each to the product page on the website. Using this creative linking strategy, the brand can easily put the buying process in order and let the audience know exactly from where they can buy the product in the picture.
8. Farrow & Ball
Farrow & Ball is one of the unique brands that provides its audience with eco-friendly paints and handcrafted wallpapers. It aims to bring in eco-friendly, safe design and encourages its audience to adapt it. Using the right social media marketing strategy, Farrow & Ball has become one of the fastest-growing platforms with 1.6M followers. This brand rightly focuses on customers’ pain points and provides high-quality content and creative design ideas that can be easily implemented at home. Farrow & Ball ensures their followers produce UGC and publish it with the right tags.
9. 1stdibs
1stdibs is a stylish furniture brand with 827K followers. It has everything related to interior designs that the brand appeals to its target audience by providing high-quality and colorful posts. They have created a unique rainbow effect on their page that is mesmerizing and catchy in the eyes of the audience. From creating various image carousels to giving them catchy captions, 1stdibs has generated a high number of likes and views on every post. Incorporating creative tricks of using different colors for designing their feed is one of the strongest content strategies that have made it trending.
Conclusion
Instagram has become a crucial platform for brands across various industries like fashion, beauty, lifestyle, furniture, etc. Using Instagram by understanding its SEO, analytics, and algorithms and making the right marketing plan can make any brand successful. Above mentioned brands, from Shopify to Farrow & Ball, have become trending due to their unique content strategy that has driven huge traffic. They have used Instagram to grow their brand and followed the right marketing strategy that engages a wide number audience. Each of these brands showcases its products/services in a visually appealing and very unique way.
